2022.06.28 御供俊元先生出任索尼中國董事長 ——全新領(lǐng)導(dǎo)團(tuán)隊(duì)將進(jìn)一步強(qiáng)化中國市場戰(zhàn)略地位

中國，北京——索尼（中國）有限公司（下稱：索尼中國）今天宣布，索尼中國現(xiàn)任董事長、索尼集團(tuán)中國副總代表高橋洋先生已正式退休。索尼集團(tuán)高級(jí)執(zhí)行副總裁、索尼集團(tuán)中國總代表御供俊元先生將從7月1日起接任索尼中國董事長，索尼中國總裁吉田武司先生將于7月1 日起接任索尼集團(tuán)中國副總代表。未來，在董事長御供先生、總裁吉田武司先生和首席財(cái)務(wù)官伊東祐先生為代表的全新管理團(tuán)隊(duì)領(lǐng)導(dǎo)下，索尼中國將繼續(xù)貫徹“植根中國、長遠(yuǎn)發(fā)展”的發(fā)展理念，用索尼較前沿的產(chǎn)品、技術(shù)、服務(wù)和解決方案為中國消費(fèi)者帶去更多感動(dòng)（Kando），同時(shí)為中國產(chǎn)業(yè)升級(jí)和經(jīng)濟(jì)發(fā)展做出貢獻(xiàn)。

御供俊元先生在索尼集團(tuán)主管索尼在全球的新業(yè)務(wù)孵化計(jì)劃，通過鼓勵(lì)創(chuàng)新、發(fā)揮索尼集團(tuán)業(yè)務(wù)多元化優(yōu)勢(shì)及開展外部合作，潛心于新業(yè)務(wù)開發(fā)及拓展。他是一位具備敏銳的商業(yè)洞察力和全球化戰(zhàn)略視野和實(shí)戰(zhàn)經(jīng)驗(yàn)的業(yè)務(wù)領(lǐng)導(dǎo)人，此前已成功促成和中國本土公司的合作。面對(duì)新需求、新技術(shù)、新娛樂生態(tài)不斷涌現(xiàn)、韌性與活力兼具的中國市場，御供先生將帶領(lǐng)全新的管理團(tuán)隊(duì)，結(jié)合中國本地化的市場需求，進(jìn)一步挖掘現(xiàn)有業(yè)務(wù)的增長潛力，同時(shí)開拓新的業(yè)務(wù)機(jī)會(huì)，尤其是促進(jìn)索尼各在華公司間的業(yè)務(wù)合作，以及索尼與中國優(yōu)秀本土企業(yè)之間的合作。

御供俊元先生

Mr. Toshimoto Mitomo

御供俊元先生表示：“在執(zhí)掌中國業(yè)務(wù)六年時(shí)間里，高橋洋先生憑借全球化市場營銷經(jīng)驗(yàn)、對(duì)中國市場的深刻理解和扎實(shí)的經(jīng)營能力，不但帶領(lǐng)電子業(yè)務(wù)節(jié)節(jié)攀升，還加快電子業(yè)務(wù)與娛樂業(yè)務(wù)的協(xié)同增效，為擴(kuò)大索尼粉絲群體、精細(xì)化社群運(yùn)營做出了突出貢獻(xiàn)。對(duì)此，我深表感謝。自今年4月1日起，吉田武司先生出任索尼中國總裁，伊東祐先生出任首席財(cái)務(wù)官。他們都具備豐富的海外工作經(jīng)驗(yàn)、全球化視野和卓越管理才能。我堅(jiān)信，他們將為索尼在華業(yè)務(wù)持續(xù)發(fā)展、創(chuàng)新文化和可持續(xù)舉措注入新的動(dòng)力?！?/p>

吉田武司先生

Mr.Takeshi Yoshida

伊東祐先生

Mr. Hiroshi Ito

據(jù)索尼集團(tuán)2021財(cái)年（2021年4月1日——2022年3月31日）財(cái)報(bào)顯示，集團(tuán)營業(yè)利潤達(dá)12,023億日元，創(chuàng)下歷史新高。其中，電子業(yè)務(wù)得益于產(chǎn)品優(yōu)化組合和高端產(chǎn)品策略，營業(yè)利潤大漲66%至2,129億日元，中國成為貢獻(xiàn)較大的市場之一。在2022財(cái)年的企業(yè)戰(zhàn)略發(fā)布會(huì)上，索尼表示將發(fā)揮黑科技和豐富娛樂IP相結(jié)合的優(yōu)勢(shì)，聚焦虛擬世界和移動(dòng)出行領(lǐng)域，在感動(dòng)空間創(chuàng)造全新娛樂體驗(yàn)！

隨著防疫形勢(shì)的不斷好轉(zhuǎn)，索尼在華業(yè)務(wù)已呈現(xiàn)令人欣喜的穩(wěn)步恢復(fù)跡象。在剛剛結(jié)束的618銷售季中，索尼數(shù)碼影像產(chǎn)品特別是可更換鏡頭相機(jī)，憑借高速對(duì)焦和一個(gè)卡口系統(tǒng)等尖端技術(shù)實(shí)現(xiàn)驕人戰(zhàn)績。大屏電視克服了本地工廠封控造成的供貨緊張，捍衛(wèi)了高端區(qū)段的領(lǐng)導(dǎo)地位。音頻門類剛剛發(fā)布的新品，包括廣受歡迎的WH-1000X降噪耳機(jī)的第五代旗艦，以及新一代的LinkBuds系列耳機(jī)，滿足了多樣化耳機(jī)用戶的需求。這些市場活動(dòng)都顯示出索尼在中國市場上表現(xiàn)出來的獨(dú)特技術(shù)優(yōu)勢(shì)與活力。索尼將繼續(xù)通過全面強(qiáng)化運(yùn)營和為廣大索粉創(chuàng)造新的價(jià)值，以不懈努力來滿足廣泛的利益相關(guān)者的期待。

Toshimoto Mitomo will take over SCN Chairman

a new management team to further enhance strategic position of Chinese market

Beijing, China—Sony China today announces, Chairman of Sony China Ltd. and Sony Group Deputy China representative Mr. Hiroshi Takahashi has retired. Mr. Toshimoto Mitomo, current Senior Executive Vice President of Sony Group Corporation and Sony Group China representative, will take over the Chairman role beginning July 1. Mr.Takeshi Yoshida, current President of Sony China will take over the Sony Group Deputy China representative role beginning July 1. In the days to come, a new management team led by Chairman Mr. Mitomo, President Mr. Yoshida, and CFO Mr. Hiroshi Ito will stick to the development concept of "Being deeply rooted in China and aiming for long-term development" to bring more kando to Chinese customers with the synergy of Sony's most advanced products, technology, services and solutions, continuously making contributions to China's industry evolution and economic growth.
 

Mr. Mitomo has been leading Sony Group's new business incubation initiatives, dedicated to new business nurturing and development by promoting innovation and utilizing One Sony resources as well as building partnerships and alliances with external companies. He has been a business executive with sharp observation, global vision, and practical experience which has been proved by partnerships with Chinese companies. Now there have been new demands, new technology and new entertainment ecology springing up in the Chinese market that has enjoyed both resilience and vitality. Adapting to local market situations, Mr. Mitomo will lead a new management team to further cultivate business growth potential and expand new business opportunities, especially by promoting the collaboration of Sony in China companies and the cooperation with outstanding local companies.

Mr. Mitomo says: during the six years tenure in China, with his global sales & marketing experience, deep understanding of Chinese market and solid operation capability, Mr. Hiroshi Takahashi has achieved a steady growth of the electronics business and a better synergy between electronics and entertainment business, while making impressive contributions to expanding Sony fans and conducting the fine operation of various communities of interest. I'm grateful for his vast dedication. Starting from April 1, 2022, Mr. Takeshi Yoshida and Mr. Hiroshi Ito take the posts of SCN President and CFO respectively. They are both strong business executives with rich overseas experience, global perspective, and outstanding management prowess. I'm fully convinced that they will inject new impetus to Sony's continuous business growth in China while promoting innovation culture and sustainability initiatives.

As FY21 (April 1, 2021—Mar 31, 2022), the financial report announced in May shows Sony Group has created an operating profit of 12,023 oku Yen, a new historical high. Due to improved product mix and premium strategy, the electronics business has seen its operating profit soar by 66% to 2,129 oku yen, with China being one of the largest contributing markets. In its 2022 corporate strategy announcement, Sony expressed its aim to create new entertainment experiences in the Kando space centered around the metaverse and mobility utilizing Sony's technology and entertainment advantages.

With the pandemic control situation improving, Sony in China business has shown the promising sign of recovery gradually. During the recently concluded 618 sales season, Sony's digital imaging products especially interchangeable lens cameras have realized remarkable performance thanks to its cutting-edge technology including high speed AF function and one mount system advantage. Large-screen TV products also defended the premium segment leading position under the severe supply constraint situation because of local factory lockdown due to COVID-19. Audio category also launched several new products including the 5th generation of popular WH-1000X series and the new models of LinkBuds series to fulfill the diversified demand of headphone users. All of the marketing activities demonstrate the unique technology power and energy of Sony in China market. Sony will continue to make unremitting efforts to live up to the expectations of various stakeholders by enhancing our operation and creating more value for vast Sony fans.